Leasing intelligence from parking behavior

Turn parking patterns into proof for your next leasing conversation.

GroundTruth Analytics deploys a network of modern sensors that turns raw parking activity into clean, zone-level data for rent decisions, wayfinding, and signage.

Built for owners, asset managers, and leasing teams on mixed-use and lifestyle centers.

GroundTruth Activity Map

Average hourly parking density — Saturday 11am–3pm

Lifestyle center · 1,820 spaces

Low demand High demand

Core value

Show exactly which zones outperform — and why they’re worth more.

We capture how cars actually use your site and translate it into three things your team can act on.

01 • Leasing

Defensible rent premiums

Show that a specific frontage consistently outperforms the rest of the asset — by hour, day, or season.

+5–10%

Illustrative uplift on "proven" zones.

02 • Asset management

Smarter mix & phasing

See which corners are under-loved or oversubscribed and use that to guide tenant mix and future phases.

Zone-level

Views across garages, surface lots, and main streets.

03 • Operations & security

One network, multiple teams

The same sensors power live occupancy, LPR for security, and inputs for dynamic pricing when you're ready.

Single stack

Hardware, software, and install handled for you.

Before GroundTruth

"We think this area is busy."

Anecdotes from site teams.
Occasional manual counts or spot checks.
Hard to justify meaningful rent moves.

With GroundTruth

"This block runs +27% above the asset."

Charts by zone, day, and season in one dashboard.
PDF exports you can drop into a leasing deck.
Clear story for LOIs, renewals, and committee memos.

Premium analytics

Purchasing Power Intelligence

See which parts of your property attract the highest-value visitors.

GroundTruth estimates purchasing power by linking anonymized vehicle attributes with market-level income data. This reveals which parts of your property attract the most economically valuable visitors.

Profile visitor income based on real vehicle mix
Identify high-value zones throughout the day
Equip leasing teams with quality-of-traffic intelligence

Lower Higher

Purchasing power by zone, inferred from vehicle mix

How it works

Live on your site in under a month.

We handle the hardware, install, and dashboards.

Live sensor network

68%

Current Occupancy

Active Sensors

2.4K

Data Points/Hour

Technology

How the Technology Works

The hardware powering GroundTruth's real-time parking intelligence platform.

Parking Sensor Pucks

Parking Sensor Puck - Dark gray circular sensor device

Future graphic: Sensor puck installation and coverage.

Surface-mounted sensor pucks that detect vehicle presence and movement in real time.

Wireless, weather-resistant, and installable without trenching. Streams live zone utilization data into the LoRaWAN network.

LoRaWAN Antennas

LoRaWAN Antenna - RF cable assembly with SMA connector

Future graphic: Antenna coverage map and network topology.

Long-range, low-power antennas that provide full-property wireless coverage.

A single antenna can cover up to ~0.9 miles. Enables multi-year battery life for all GroundTruth devices.

Smart Signage & Wayfinding

Smart Signage - LED display showing parking availability with car icon and directional arrow

Future graphic: Digital signage integration and wayfinding interface.

Digital signage powered by real-time occupancy data.

Guides visitors to open zones, reduces congestion, and elevates customer experience. Fully integrated with the GroundTruth LoRaWAN network.

Who we serve

For teams who care about how the asset actually performs on the ground.

Owners & developers

Prove the value of placemaking, street design, and anchor placement with movement data — not just renderings.

Leasing & asset management

Bring 2–3 clean charts into every tenant conversation and IC deck to support rent, renewals, and mix decisions.

Parking operators

See occupancy and turnover across garages and lots, and lay the groundwork for dynamic pricing later.

Security & loss prevention

Use LPR to support investigations into organized retail theft and repeat vehicle abuse where appropriate.

Get in touch

Share an asset you're curious about.

We'll come back with a short call, an example of the views we'd deploy, and a simple deployment outline.